Respect Is Paramount
At times everyone's a consumer, but that doesn't define who we are.
That's why, at Resonate, respect for the individual is the foundation of our business. Consumers are people too, right?
And while traditional, intrusive, 'interactive' marketing seems to ignore this, we believe business thrives and grows when it interacts with consumers and prospects the way people do with family and friends: openly, honestly, respectfully.
Delivering a simple, new way to connect with businesses on their terms, Resonate empowers people to "jump-in" and initiate rewarding mobile interactions by providing a safe and transparent environment.
Many US consumers have unwittingly "opted-in" for marketing text messages, or worse, monthly recurring mobile charges.
We Respect Your Privacy
Sure, we're a mobile technologies company... but we're also a group of consumers committed to an open and respectful attitude. So:
- Privacy is a right, not a privilege.
- Personally Identifiable Information (PII) is not a commodity.
- Your mobile number IS Personally Identifiable Information.
- We'll never share PII without your explicit consent.
We Respect Your Wishes
Traditional mobile marketing companies exist to do one thing... build open-ended opt-in lists. They look at SMS as the "New Email".
We believe that's bunk!
SMS is a gateway to rich valuable content you can get on the go. So:
- No Passive Opt-ins (that little checkbox won't be checked)
- We'll always ask you to confirm your request.
- No assumptions, no mistakes.
These are the Principles of Respect that guide us in building our business, and selecting the organizations we work with and the campaigns we undertake. While our lawyers made us write a full Privacy Policy and Terms Of Use, the above principles are reflected throughout them.

